Fund the budget
From ₹2,000. The budget and the 10 percent fee are both shown before you pay, and the money sits in escrow.
For brands
Pay per 1,000 verified views. Never more than your budget.
Set a budget. Creators clip for you. Move the sliders below to see exactly what it buys, before you ever sign up.
From ₹2,000 The budget is a hard ceiling Unspent budget stays yours
Run the numbers
The most this can cost you, before you fund it.
Every figure here is a ceiling, not a forecast. The same arithmetic runs when you actually fund a campaign.
₹10,000
₹40
₹1,500
Never more than half your budget, so no single clip can take it all.
2,50,000
the most views you will pay for. If fewer clips land, you pay less.
₹11,000
the most you can ever be charged.
7
creators to spend it all.
Cost per 1,000 views
₹40
Platform fee
₹1,000
Views one creator can earn on
37,500
How a campaign runs
Four steps, and you are charged at the last one.
Set the rate and the cap
A rate per 1,000 views and a ceiling per clip. Both are on the brief, so a creator knows the terms before posting.
Creators clip, we verify
Views are scraped on a schedule and checked against the handle the creator proved. A clip from anywhere else is rejected.
You pay for what cleared
Earnings accrue against the funded budget and never past it. Unspent budget stays yours.
Guard rails
What we refuse, so you do not have to police it.
Each of these is enforced in code, not a promise in a deck.
The cap spreads the budget
A cap above half the budget is refused. Most brands cap at 10 to 15 percent.
₹2,000 tests supply, not sales
Enough to see whether creators pick you up. Not enough to judge sales.
Nothing moves on a self reported number
A clip from an unverified handle is rejected and refunded.
Nothing settles on a number a creator typed.
Views are scraped from Instagram and YouTube on a schedule and checked against the handle the creator proved they post from. A clip from any other account is rejected and refunded to you.
Fund your first brief from ₹2,000.
You see the ceiling before you pay, and whatever the campaign does not spend comes back.